Case studies and guides on entering the Japanese market — covering sales strategies, cultural considerations, and business development for European B2B companies.
Business Intelligence · May 2026 · 10 min read You have 8 minutes. A Japanese manager is standing in front of you at their booth — composed, polite, and non-committal. Their business card is already in your hand. Three other… Read More »Speed Meeting Strategy: 10 Steps to Win Japanese Buyers at Exhibitions
Business Intelligence · May 2026 · 8 min read You arrived at the exhibition. Badge on. Coffee in hand. A floor plan the size of a small country. And then — nothing. Brochures get collected. A few photos land in… Read More »Exhibition Sales Strategy: What to do?
How AI Japanese Translation Falls B2B Professionals AI Japanese translation is improving fast — but for B2B professionals entering the Japanese market, fast is not the same as right. In this article, we walk through why machine-generated Japanese often misses… Read More »AI Japanese Translation Falls B2B Professionals
A Technical Approach to Cultural Translation When entering the Japanese market, many companies underestimate the importance of professional Japanese localization services. Imagine you’re hiking a mountain trail for the first time. You have a map, but it’s written in a… Read More »Japanese Localization Services: 5 Proven Steps for Expert Corporate Book Translation
The pharmaceutical industry relies heavily on exhibitions like CPHI Japan exhibition analysis to forge partnerships, discover innovations, and expand market presence. At SATOM, we’ve developed a comprehensive business intelligence dashboard that transforms CPHI Japan’s official exhibition data into actionable insights… Read More »Powerful CPHI Japan Exhibition Analysis Dashboard: 2026 BI Insights